My Story

Christine currently serves as Vice President of XrQ Corp, a national subcontractor in the concrete industry, where she leads key areas including marketing, finance, human resources, insurance, onboarding, and administrative operations.

With a strong foundation in marketing, Christine has a proven track record of shaping brand strategy, messaging, and outreach for both national companies and mission-driven organizations. Her creative leadership has guided organizations through successful rebrands, high-impact campaigns, and strategic launches. Notably, she pioneered XrQ’s widely acclaimed Valentine’s Day campaign—a fresh and memorable alternative to traditional holiday cards—which earned attention and praise throughout the industry.

Earlier in her career, Christine founded one of the first online platforms for blended families, transforming a grassroots initiative into a nationally recognized resource featured in media outlets and professional literature.

Christine is entrepreneurial by nature, a collaborative team player, and thrives in environments where creativity and strategy work hand in hand to achieve meaningful results. She brings this energy and expertise to WACP with great enthusiasm and is excited to help elevate the visibility, strength, and leadership of women in the concrete industry through impactful, strategic marketing.