WEBINAR | Is Your Buying Experience Holding You Back?

Tony Leff, Director of Brand Strategy for Double Coast Creative, brings 17 years of experience in the decorative concrete industry, working with manufacturers, distributors, and contractors. He is known for leading the brand transformation of SureCrete, implementing its brand refresh and innovative packaging, and reorganizing their go-to-market strategies.

After SureCrete's acquisition by the Sierra Corporation (Fenix Group), Tony oversaw brand development for multiple companies, managed print and digital media, and collaborated with internal teams and external agencies to drive brand growth and increase market share. He also developed a user-friendly brand for eCommerce expansion, optimized packaging and labeling with Supply Chain, Production, and Research and Development, and boosted brand equity while reducing costs and increasing profits.

Partnering with Larry Costigan in 2020, Double Coast Creative was born. A Florida-based marketing agency dedicated to empowering entrepreneurs to transform their businesses into distinctive brands in today's competitive market. DCC specializes in assisting businesses in the decorative concrete, service/contractor, and hospitality industries through website development, social campaigns, print media, and event marketing.